Neither would have ‘Why This Kolaveri Di’s’ 21 year old music director Anirudh Ravichander nor the singer Dhanush, would have in their wildest dreams dreamt the phenomenon their song ‘Kolaveri Di’ would become.
A song that was composed and written in less than 10 minutes has got everyone from kids to youth to old people to celebrities including Amitabh Bachchan hooked to it.
‘Why this kolaveri di’ with its broken Tamil and English (Tanglish) lyrics and a catchy tune has become a sleeper blockbuster by crossing 10 million hits and still going strong since its release on November 16 on YouTube.
Released as a promotional song for the movie ‘3’, directed by Aishwarya, Rajinikanth’s daughter and Dhanush’s wife, featuring Dhanush and Kamal Hasssan’s daughter Shruthi Hassan in lead roles, the song spread like a viral notching up 5 million hits in its release week itself.
The song has created a sensation not just in India but globally making its singer cum lyricist Dhanush and its music director Anirudh Ravichander over night celebrities.